Aryashakti: Reimagining Agriculture Through Human-Centered Design
I designed an intuitive agritech app that enables farmers to register, manage farm data, and receive tailored crop insights to enhance productivity. The app integrates key features like a weather dashboard, community section, short educational videos, and an in-app marketplace for farming essentials. The goal was to create a seamless and accessible experience that supports informed decision-making and connects farmers to resources that drive sustainable growth.
Overcoming Complex Challenges of Rural Connectivity and User Diversity to Design an Intuitive, Scalable Agritech Platform That Truly Serves Farmers
Designing for farmers meant stepping into an environment where technology adoption is gradual, connectivity is limited, and user familiarity with digital interfaces varies greatly. Every screen and interaction had to balance clarity with functionality, ensuring the experience remained intuitive, even for first-time smartphone users. Through extensive research, empathy-driven iteration, and continuous testing, I created a design system that feels simple yet powerful. This project taught me the value of patience, adaptability, and designing for inclusivity, turning real-world challenges into a meaningful, accessible digital solution.
